You recognize the value of attending SBF 2017, but how do you communicate that to the person responsible for approving your professional development requests? We know it can be difficult to get approval to attend events and conferences, which is why we’re here to support your attendance at SBF 2017 by proving its value to your organization and profession.
SBF 2017 agenda items will include a series of keynotes, exhibition, dedicated networking sessions, roundtables, red carpet treatment, and others.
Whether your goal is to cultivate relationships or spotlight your brand on the industry’s grandest stage, stake your presence where the industry’s present and future torchbearers will come together—at SBF 2017.
The toolkit below contains all the information to assist you in sharing the value of SBF 2017 with your supervisor.
Write a Letter to Management:
Write and submit a proposal to your boss, clearly outline the connection between the needs of your organization or department with the benefits of attending SBF 2017 and how your SBF attendance will fulfil these needs. Remember also to focus on the specific skills and knowledge experiences you can immediately bring back to the organization. We have created a justification letter (.docx) that you can personalize and send to your supervisor.
Before SBF 2017:
- Book your hotel room early
- Use the SBF 2017 mobile app to maximize your time on the exhibit floor and at the event.
- Make a checklist of the technical sessions that you want to attend.
At SBF 2017:
- Visit the Info Desk to pick-up your voucher proceedings (for full registration delegates). This voucher includes a download link to all the technical presentations being presented at SBF 2017.
- Bring a print-out of your “Expo Plan” or view it on the SBF 2017 mobile app.
- Pick-up a copy of the on-site program to easily find your way around the conference venue.
- Attend the special events on the exhibit floor to network with colleagues and exhibitors.
- Network with peers & colleagues.
- Collect business cards and follow up with them within a week of returning to the office.
- Attend as many sessions as possible.
After SBF 2017:
- Schedule some time to review the notes and materials collected and evaluate solutions while ideas are still fresh in your mind. Offer to provide a recap of what you learned to your manager and co-workers.
- Actively follow-up with exhibitors and other professionals that you met.
- Prepare and share a conference report with your team once you return. This report should train your colleagues on best practices, tips, trends, and processes you learned at the conference. Examples of information you might include in the report are: Executive summary of key themes, concerns, ideas, and best practices, Keynote session highlights, Specific session take-aways.
- Information about products and services you discovered on the expo floor
Once your manager sees all the new business contacts you made, how much you learned and how it can be applied in your company, they will be more likely to send you again to attend the next edition. They may even join you at SBF 2018!
Calculate your SBF 2017 Return on Investment!
- By attending SBF 2017, your company can avoid some of the costs of consultants or various educational sources, including time-consuming and costly classes. You can gain the knowledge you need in less time and at a lower cost.
- Although you might understand the benefits of the conference that interests you, your manager may not. Therefore, you need to clearly articulate the connection between your organization’s knowledge requirements and the conference program.