Olaf Lohr, born in Chemnitz, Germany, has a background in international businesses and market development with over 14 years of experience in market research, market entry and market expansion into the United States. Olaf is the Sr. Manager for Utility Relations for sonnen, Inc. (www.sonnen-batterie.com), the U.S. branch of the sonnen Group a global pioneer and manufacturer of residential energy storage solutions and provider of energy services. sonnen is headquartered in Bavaria, Germany, and its U.S. headquarters are located in Atlanta, GA. As the Director of Business Development at sonnen, Olaf provides leadership for the company’s expansion in specific US markets. He is primarily focused on developing new business models for the energy storage markets where end customers and utilities will benefit from sonnen’s discruptive technology. Olaf’s expertise in new technologies is key in educating stakeholders about the benefits of energy storage and defining new products and services for sonnen to meet the increasing demand for clean and reliable energy. Prior to sonnen, Olaf ¬managed sales and marketing and project development for a residential and commercial solar installation and engineering company headquartered in Los Angeles, CA. As an independent business consultant, he provided market research, business and product development, and sales and marketing services to several start-up companies. He served as the Director of Membership for the Surfrider Foundation for six years after moving to California in 2002. Olaf graduated from the University of Bayreuth with a Masters in Business and Sports Management, holds a dual-citizenship (Germany and USA) and lives and surfs in San Juan Capistrano, California.